Saturday, January 27, 2007

U.S. Restaurants Blast Kevin Federline TV Ad

A leading restaurant association has called for the cancellation of a TV commercial featuring Britney Spears' estranged husband, Kevin Federline, as a failed rap star working in a fast-food eatery.

But the National Restaurant Association's Chief Executive Steven Anderson has written to Nationwide saying the ad leaves the impression that working in a restaurant is demeaning and unpleasant and asking the commercial to be dumped.

"An ad such as this would be a strong and a direct insult to the 12.8 million Americans who work in the restaurant industry," wrote Anderson, head of the association that represents 935,000 U.S. restaurants. "Developing creative concepts that accomplish the marketing strategies for a product should not require denigrating another industry."
And here I thought Kevin Federline was the one being denigrated.

via Reuters

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